To create an animated product showcase, Uniqlo along with the agency Firstborn created 100 separate Pinterest accounts, all of which were Uniqlo branded.
This is the first case we’ve seen that uses Pinterest to promote a brand in such a unique way. The object was to cut through the “scrolling slumber,” which is something that happens quite often on Pinterest given their endless, albeit gorgeous, delicious, and entertaining content. It reiterates just how well social media and brands can and should be working together.
Watch the video below to see the campaign in real time. Or check it out for yourself. http://pinterest.com/source/uniqlo.com/
